When you say life is colorful it implies life is happy or exciting. Color is used to convey different meanings in our day to day life. Every color displays a unique message even when we don't realize it. Color specifications depend on the culture and region we belong to. Some colors invoke certain feelings or prospect relative to our society or culture. From street signals to ceremonies, some colors express a universal message. The right choice of color in your website will have a significant effect on how your visitors perceive your message. In this article you can get an idea on color conventions, their use, and selection.
The Color Wheel
Colors are generally interpreted in one of three modes RGB (Red Green Blue), CMYK (Cyan Magenta Yellow Black) and HSV (Hue Saturation Value). Each color mode is used in a specific manner but for HTML it is always best to use RGB mode. This is the widely used HTML color mode.
Colors are mostly represented in a color wheel. Color wheel shows the basic colors each wheel representing a different shade of color, which are basically the same. Color wheel is used by painters and artists to mix different shades of color.
Color harmony represents the colors which go together well. These are the colors that are abreast to each other on the color wheel. Colors which compliment each other are usually colors which are featured opposite on the color wheel. Colors convey several messages; they can provoke your emotions and can also satiate your requirements. Colors like blue, black, dark green and brown seem to fall back. Bright colors like yellow, white, red and orange seem step forward. That's why an orange background kills the gist of the content doesn't matter what text color you have used.
Now that you have the basic understanding of color wheel, let's look at the different color combinations. You need to coordinate with all your colors to make your website lively and interactive. Generally you can combine colors in five different categories mentioned below:
Warm Colors: These are the colors starting from red-violet to yellow on the color wheel
Cool Colors: Colors ranging from violet to green-yellow on the color wheel
Complementary Colors: These are the colors which are exactly opposite in the color wheel Monochromatic Colors: This combines all the hues of one color segment on the color wheel.
In designing a website it's important to know what your colors mean. You can now understand why a dark back ground with dark text annoys the visitor, because these colors fall back and disinterest your visitors.
So include enough color research before designing your website. Your website should not convey a wrong message to your visitor. Make sure every color you chose compliments your corporate identity.
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